The Hope and Pray Method: Finding a More Reliable Marketing Strategy
Word of mouth is a great way to build your business, but it isn’t a reliable source as a stand-alone strategy.
This is what we call the hope and pray method - hoping and praying for new customers each month.
When you have an actual marketing strategy, that’s where predictable growth comes in!
A solid marketing strategy replaces reliance on word-of-mouth, the "hope and pray" method, with predictable growth. Implementing a defined strategy brings a structured approach to attracting customers and creating reliable lead generation. This ultimately leads to greater business stability and the achievement of long-term goals.
At Shoprev, a solid marketing strategy is our goal to bring more business and revenue to your shop.
Shoprev aims to move businesses away from the unreliable "hope and pray" method by implementing strategic marketing efforts, particularly focusing on driving success through key channels. This includes leveraging social media platforms to engage audiences and build brand presence, creating effective Google Ads campaigns to reach potential customers actively searching for services, and optimizing website traffic to ensure a strong online foundation for lead generation.
For example, a tire shop client of ours is now able to track all of their calls between multiple marketing channels. Just last month they received 507 phone calls between their Google Ad & Google Business Profile SEO campaigns:
As pictured, all of the details are broken down into these charts to see exactly where leads originate from. By prioritizing these strategies, Shoprev helps clients achieve predictable growth and increased revenue, replacing reliance on chance with targeted and measurable results.
